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2016 103

Malaysia Pavilion At Expo Milano 2015

Malaysia Pavilion at Expo Milano , 1 May – 31 October 2015

The Malaysia Pavilion design drew Malaysia Food Festival at the site.
inspiration from the humble rainforest
seed. The seed, a symbol of growth, The Pavilion also served as a backdrop
signified a beginning of a journey, and for several trades, investment and
the potential within which in line with the tourism-related activities that promoted
theme of the Expo, “Feeding the Planet, Malaysia’s attraction as a preferred
Energy for Life”. The Malaysia Pavilion investment and tourist destination. The
reflected Malaysia’s continuous journey forums, business meetings and business-
to develop and mature into a nation matching activities provided an
that was underpinned by a system opportunity for businesses from Malaysia
that drives the cycle of life, promoted to explore possible collaborations with
sustainability and responsible utilization their counterparts from the rest of the
and consumption of natural resources. world.

The iconic Malaysia Pavilion attracted The collaborative approach adopted
more than 3 million visitors at the Expo by MITI in working with various ministries,
Milano 2015 which was held for 6 months agencies, the private sector, civil
from 1 May - 31 October 2015. The Prime society groups and various participating
Minister, Dato’ Sri Mohd Najib Tun Abdul industries in overseeing the Malaysia
Razak attended Malaysia’s National Pavilion project had ensured that it
Day celebration at the Expo Milano succeeded in its mission of promoting
on 3 October 2015, and launched the the nation.
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