Page 294 - Malaysia 2016
P. 294
2016
INTRODUCTION by the Deputy Minister of Tourism and
Culture Malaysia, Datuk Mas Ermieyati
On 15 May 2013, MoTour was transformed Samsudin on 29 April 2016. MISF 2016
to Ministry of Tourism and Culture received a good response from
(MOTAC) after the 13th General Election. businessman and local shoe designer to
This is to serve the close connection promote and introduce their products,
between tourism and culture in efforts comparable to another luxury brand in
to promote Malaysia as a top-of-the- international fashion world.
mind destination. The ministry is now
more robust in developing Malaysia as a Malaysia Tourism and Culture Strategic
world class tourist destination. Among the Plan 2016-2020
functions of the ministry is to formulate
a national tourism policy to achieve The Ministry of Tourism and Culture
the vision, mission and objectives of Malaysia (MOTAC) has launched
the ministry in addition to implementing the Ministry of Tourism and Culture
the policies related to growth and Strategic Plan 2016-2020 at the MOTAC
development of the tourism industry and Multipurpose Hall on 11 April 2016.
culture. This Strategic Plan is a comprehensive
framework outlining 9 key strategies:
ACHIEVEMENTS AND
ACTIVITIES 1. Increase the image through
Malaysia’s recognition
Malaysia International Shoe Festival internationally
(MISF) 2016
2. Conservation of resources
The Malaysia International Shoe 3. Promotion and tactical
Festival (MISF) 2016 is an international
event jointly organized by the Ministry marketing
of Tourism Malaysia and Malaysia 4. Strengthening infrastructure
Footwear Manufacturers’ Association
(MFMA). This festival is the best platform and upgrade the standard and
introducing local shoe designer and this quality of the products/services
time MISF was held at Putra World Trade 5. Inclusive development
Center (PWTC) starting 29 April until 1 6. Promotion and dissemination of
May 2016. The event was organized since tourism and cultural sectors
the year 2010 and officially launched 7. Empowerment of research and
publication
8. Improvement and strengthening
of identity
9. Management of organizational
and effective support services.
New Logo Launch
The new Logo of the Ministry of Tourism
and Culture Malaysia (MOTAC) was
officially launched by the Minister of
Tourism and Culture Malaysia, Dato’
Seri Mohamed Nazri Abdul Aziz on 11
April 2016. This logo is the MOTAC’s
top management initiative to further
INTRODUCTION by the Deputy Minister of Tourism and
Culture Malaysia, Datuk Mas Ermieyati
On 15 May 2013, MoTour was transformed Samsudin on 29 April 2016. MISF 2016
to Ministry of Tourism and Culture received a good response from
(MOTAC) after the 13th General Election. businessman and local shoe designer to
This is to serve the close connection promote and introduce their products,
between tourism and culture in efforts comparable to another luxury brand in
to promote Malaysia as a top-of-the- international fashion world.
mind destination. The ministry is now
more robust in developing Malaysia as a Malaysia Tourism and Culture Strategic
world class tourist destination. Among the Plan 2016-2020
functions of the ministry is to formulate
a national tourism policy to achieve The Ministry of Tourism and Culture
the vision, mission and objectives of Malaysia (MOTAC) has launched
the ministry in addition to implementing the Ministry of Tourism and Culture
the policies related to growth and Strategic Plan 2016-2020 at the MOTAC
development of the tourism industry and Multipurpose Hall on 11 April 2016.
culture. This Strategic Plan is a comprehensive
framework outlining 9 key strategies:
ACHIEVEMENTS AND
ACTIVITIES 1. Increase the image through
Malaysia’s recognition
Malaysia International Shoe Festival internationally
(MISF) 2016
2. Conservation of resources
The Malaysia International Shoe 3. Promotion and tactical
Festival (MISF) 2016 is an international
event jointly organized by the Ministry marketing
of Tourism Malaysia and Malaysia 4. Strengthening infrastructure
Footwear Manufacturers’ Association
(MFMA). This festival is the best platform and upgrade the standard and
introducing local shoe designer and this quality of the products/services
time MISF was held at Putra World Trade 5. Inclusive development
Center (PWTC) starting 29 April until 1 6. Promotion and dissemination of
May 2016. The event was organized since tourism and cultural sectors
the year 2010 and officially launched 7. Empowerment of research and
publication
8. Improvement and strengthening
of identity
9. Management of organizational
and effective support services.
New Logo Launch
The new Logo of the Ministry of Tourism
and Culture Malaysia (MOTAC) was
officially launched by the Minister of
Tourism and Culture Malaysia, Dato’
Seri Mohamed Nazri Abdul Aziz on 11
April 2016. This logo is the MOTAC’s
top management initiative to further
