Page 253 - Official Year Book 2020

ister of Domestic Trade and Consumer Affairs, the consumers and penetrate retail
YB Dato Sri Alexander Nanta Linggi delivering
speech at Kolokium Perdagangan Pengedaran
2020 in Berjaya Times Square.
PROGRAM CITARASA
MALAYSIA (PCM) 2020
Program Citarasa Malaysia 2020 is
one of the initiatives by the Ministry
of Domestic Trade and Consumer
Affairs to promote SME products to
Minister of Domestic Trade and Consumer Affairs, YB Dato Sri Alexander Nanta Linggi in Program Citarasa OFFICIAL YEAR BOOK 202 2490
Malaysia (PCM) 2020.
networks in Malaysia. Providing
opportunities for SME entrepreneurs to
market their products, the promotional
programs are conducted throughout
the year at selected supermarkets
and each program will be held for
three to four days depending on the
location. A total of seven (7) locations
were selected for the implementation
of the program in 2020; however, due
to COVID-19 pandemic and a series of
implementation of Movement Control
Orders, PCM 2020 was conducted
in four (4) different locations around
Malaysia involving 68 SMEs with a
recorded sales value of RM109,341.90
within the particular period.