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LAGE ENTREPRENEUR CARNIVAL (KUD) ENTREPRENEUR CAPSULE @ KPLB AND LAUNCH
OF ENTREPRENEUR ECOSYSTEM @ KPLB
Rural Entrepreneurs Carnival is a marketing program under the Ministry
of Rural Development (KPLB) to capitalize on the products and services YB Datuk Seri Rina Mohd Harun, Minister of Rural Development unveiled the
of rural entrepreneurs through the expanded market access and enhanced Entrepreneur@KPLB Ecosystem on October 17, 2019. The Entrepreneur@
marketing activities. The main objective of KUD’s organization under KPLB ecosystem emphasized entrepreneurial development through well-
KPLB is to promote and unify the mediums to create market access for rural planned planning to ensure entrepreneurs benefit from planning, providing
entrepreneurs’ products / services to wholesalers, distributors and buyers as assistance and training and sharing expertise for entrepreneurial success.
well as direct sales to consumers.

The Prime Minister of Malaysia, Tun Dr Mahathir Mohamad has launched
Village Entrepreneur Carnival (KUD). In addition to that, KUD is also
strengthening and expanding its network of rural entrepreneurs with
the latest machinery, equipment or technology / innovation providers to
enhance the productivity and quality of their products / services.

KUD has also successfully surpassed the target of RM 40 million in sales

led by 1,500 entrepreneurs developed by government agencies. In addition,
over 200,000,000 visitors were recorded through KUD organizations held
in the North, East and Sabah Zones.

YB Datuk Seri Rina Mohd Harun, Minister of Rural Development trying the i-Board
Entreprenuer@KPLB Ecosystem.

152 MALAYSIA BAHARU 2019: Official Year Book
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