Page 260 - Official Year Book 2019
P. 260
MALAYSIAN PRODUCT CAMPAIGN (KBBM) 2019 d Strategic partnership between KBBM and Air Asia
The collaboration aimed at promoting KBBM in order to stimulate
The Domestic Trade and Consumer Affairs Ministry (KPDNHEP) has
relaunched the Buy Malaysian Made Product Campaign and rebranded it as growth of domestic economy and increase global awareness on the
Buy Malaysian Product Campaign (KBBM). The campaign was to reinforce quality of Malaysian products. Under this partnership, Air Asia would
domestic spending by encouraging consumers to buy Malaysian made collaborate with over 550 local entrepreneurs to promote their products
products while enhancing the nationalistic spirit amongst the people. At the in Air Asia’s inflight menu and its market place, OURSHOP and ROKKI.
same time, it would help Malaysian entrepreneurs to promote locally made com.
materials, products and services. KPDNHEP was mandated with KBBM
2019 to ensure comprehensive, inclusive and high impact implementation e Strategic collaboration between KBBM and Online Marketplace
via the following strategic initiatives: Providers
a Sales carnival in conjunction with KBBM at state and national levels The Buy Malaysian Product Campaign (KBBM) has received
as well as during foreign trade missions. overwhelming support from online marketplace providers such as
Lazada, Shoppee, Presto Mall and ROKKI.com (Air Asia) through
b Strategic collaborations with five major retail corporations namely many initiatives, incentives, strategies, programmes and promotions
Giant, Econsave, Tesco, Mydin and The Store to boost the penetration particularly in featuring a variety of locally made products online
of locally made products through promotions, announcements and which have proven to be more competitive and of quality, at very
publicities at hypermarkets and convenience stores as well as via affordable prices.
selected digital apps to increase consumer awareness on the availability
of Malaysian products in the market. The outstanding sales of RM3,106,918 recorded by the e-commerce
platform, Shopee since it was launched in October 2019 was
c Comprehensive Communication and Media Plan testimony to the success of this initiative. Within 66 day period
The comprehensive collaborations with major print and broascast which was up to 30 November 2019, Shopee has featured 3,500 local
products from various categories in its Malaysian Made Products
media corporations in Malaysia have provided the avenues for KBBM page. The average daily sales increased 280 percent to RM47,074.52
publicities and promotions, which led to increased awareness and compared to RM12,381 before Shopee launched the KBBM initiative
knowledge amongst the Malaysian public on the campaign. on its platform.
248 MALAYSIA BAHARU 2019: Official Year Book
The collaboration aimed at promoting KBBM in order to stimulate
The Domestic Trade and Consumer Affairs Ministry (KPDNHEP) has
relaunched the Buy Malaysian Made Product Campaign and rebranded it as growth of domestic economy and increase global awareness on the
Buy Malaysian Product Campaign (KBBM). The campaign was to reinforce quality of Malaysian products. Under this partnership, Air Asia would
domestic spending by encouraging consumers to buy Malaysian made collaborate with over 550 local entrepreneurs to promote their products
products while enhancing the nationalistic spirit amongst the people. At the in Air Asia’s inflight menu and its market place, OURSHOP and ROKKI.
same time, it would help Malaysian entrepreneurs to promote locally made com.
materials, products and services. KPDNHEP was mandated with KBBM
2019 to ensure comprehensive, inclusive and high impact implementation e Strategic collaboration between KBBM and Online Marketplace
via the following strategic initiatives: Providers
a Sales carnival in conjunction with KBBM at state and national levels The Buy Malaysian Product Campaign (KBBM) has received
as well as during foreign trade missions. overwhelming support from online marketplace providers such as
Lazada, Shoppee, Presto Mall and ROKKI.com (Air Asia) through
b Strategic collaborations with five major retail corporations namely many initiatives, incentives, strategies, programmes and promotions
Giant, Econsave, Tesco, Mydin and The Store to boost the penetration particularly in featuring a variety of locally made products online
of locally made products through promotions, announcements and which have proven to be more competitive and of quality, at very
publicities at hypermarkets and convenience stores as well as via affordable prices.
selected digital apps to increase consumer awareness on the availability
of Malaysian products in the market. The outstanding sales of RM3,106,918 recorded by the e-commerce
platform, Shopee since it was launched in October 2019 was
c Comprehensive Communication and Media Plan testimony to the success of this initiative. Within 66 day period
The comprehensive collaborations with major print and broascast which was up to 30 November 2019, Shopee has featured 3,500 local
products from various categories in its Malaysian Made Products
media corporations in Malaysia have provided the avenues for KBBM page. The average daily sales increased 280 percent to RM47,074.52
publicities and promotions, which led to increased awareness and compared to RM12,381 before Shopee launched the KBBM initiative
knowledge amongst the Malaysian public on the campaign. on its platform.
248 MALAYSIA BAHARU 2019: Official Year Book
